Chromatic Value is known as the measure of the lightness and darkness of a color. Adding white to a color creates a tint of that color whereas adding black produces a shade of that color. The chromatic value of colors can impact the psychological connection users will have to the content. It can also be used to accent the time of day that customers associate with a company or organization. If you are designing a website that promotes nightlife or concerts, it’ll probably be best to go with dark shades and limit the use of tints. Tints on the other hand can be associated with daylight, and is known as soothing colors that provide calmness. Light pastel colors can be created with tints and can be used in a professional, grown-up ways too – think of a hospital, or baby rooms. The colors provide personality to sterile environments without making babies cry.